OVERVIEW
This guide is intended to be a resource so as to define our national brand and bring together the identity of our regions and chapters. It also serves as a resource to anyone who may be designing and producing communications or marketing materials for our organization.
This is intended for any brothers with the need to create documents for public consumption, including social media, such as letters, reports, presentations, flyers, or announcements. It may also be used by any 3rd party entrusted with using our brand. Any media in direct violation of any of the guidelines set forth may result in disciplinary or civil actions.
SHIELD
A shield or a coat of arms is a distinctive heraldic design of a person, family, corporation, or country usually on a shield. A coat of arms was traditionally used by medieval knights to cover, protect, and identify the wearer. Shields are most often used by Greek Lettered organizations as an identity.
It is very important that our shield on our logo show exactly as shown below as our shield holds significant symbolic meaning to our membership.
The shield should only be used by itself in internal facing communications or if used as a decorating device and used on paraphernalia purchased by our members.
It is vital that our shield is always displayed with the registered trademark symbol (®) as shown below. This symbol is used to provide notice that the symbol is a trademark that has been registered with US Patent & Trademark Office and that any disallowed use of the symbol is subject to legal action.
PARAPHERNALIA
- The only acceptable colors for our greek letters "Λ Σ Υ" are baby blue or white.
- The only acceptable colors for the articles of clothing are baby blue, white, or black.
- The use of our shield without the logo type is allowed.
- The design of the paraphernalia shall adhere to the acceptable uses of our brand.
LOGO VARIATIONS



CLEAR SPACE

BACKGROUNDS
UNACCEPTABLE LOGO TREATMENTS




COLORS
- Baby blue (#64A9E3)
- White (#FFFFFF)
- Black (#444)
- Gray (#707070)
- Light gray (#E6E6E6)
- Red (#FF2A2A)
TYPOGRAPHY
GENERAL USAGE
- Use black for paragraph text
- Use white, or black for headlines
- Use baby blue or red for highlight colors
- Use gray or light gray for footer elements or instances where less text contrast is needed such as body text on a website.
LATO
PT SERIF
RULES
- Body text point size should be 10-12 point in print or 15-25 pixels on the web
- Body text line spacing should be 120%-150% of the point size
- Body text line length should be an average of 45-90 characters or 2-3 lowercase alphabets
- There should only be one space between sentences
- There should only be one space between sentences
- Limit yourself to two levels of headings; three at the most
- Add 5-12% extra letter spacing to text in all caps
- All caps are only suitable for headings shorter than one line
- Use either bold or italic for emphasis never both
- Instead of underlining; consider using bold or italic, all caps, or larger point sizes
- On printed documents always use black for body text
- Use tiered numbers for hierarchical headings
- Centered text is only acceptable when used for short phrases or titles
- If not using first line indents for paragraphs provide space between paragraphs amount to 50-100% of the body text size
- More information can be found at Butterick’s Practical Typography
STANDARD LETTER HEAD

STANDARD BUSINESS CARD

UNACCEPTABLE BRAND USES
- The material is not offending or demeaning to any race or gender.
- The material does not contain images of initiate members in uniform.
- The material does not depict the fraternity as being violent or lethal.
- The material has no associations with drugs or drug paraphernalia.
- The material is not sexually degrading.
- The material does not promote or insinuate a culture of hazing.
OTHER TRADEMARKS
