New Partnership With Hispanic Heritage Month Of Action

For Immediate Release

September 18th, 2015

Contact: Kevin Lewis, National Director of Public Relations

Email: [email protected]

Lambda Sigma Upsilon Latino Fraternity, Inc. launches partnership with Hispanic Heritage Month of Action

Organized by Voto Latino, Mi Familia Vota, and iAmerica

Hoboken, N.J. – Tuesday Sept. 15th was the official launch of Hispanic Heritage Month of Action (HHMA), an initiative organized by Voto Latino, Mi Familia, and iAmerica. This campaign was launched with the support of over 100 partners. The National Executive Board of Lambda Sigma Upsilon Latino Fraternity, Inc. (LSU) is excited to announce its participation as one of these partners.  

This campaign runs through the end of Hispanic Heritage Month, which ends October 15, 2015. Its purpose is to increase Latino voter registration in order to show the influence and power that Latino and migrant people can have in the 2016 Presidential Election. The theme, “Build our legacy. Register to vote.”

“We are excited to have the opportunity to work alongside such amazing organizations. These organizations are leaders in their communities many of which work to provide a platform for Latino and migrant people” says LSU National Director of Philanthropy and Community Affairs, John Yates. “LSU has served as a voice for young students of color since our inception. We are a nation of migrants. We are here, we have been here, and people need to know that!”

In celebration of Hispanic Heritage Month, LSU is encouraging its followers and supporters to participate in the #HispanicHeritageHeros social media challenge, as part of HHMA (details can be found on This challenge is important because it celebrates the beauty and complexity of Latino cultures. As a community we are diverse, we are successful, and we are proud. Our histories are rich and our stories are powerful. May we know them.

Hispanic Heritage Month of Action is the beginning of a much larger initiative that LSU will be working towards this year. Leading up to the 2016 Presidential Elections, LSU chapters and membership across the country will host programming that educates members of the community on the importance of voter registration.

About Hispanic Heritage Month of Action

Hispanic Heritage Month, falling annually between September 15th and October 15th, is a month that celebrates Latino cultural heritage. This month also conveniently coincides with many state’s voter registration deadlines. By 2016, 28 million Latinos will be eligible to vote, and as the second largest, fastest growing, and youngest group of Americans, Latinos hold the key to our country’s future…but only if we vote. Hispanic Heritage Month of Action is a one of a kind on-the-ground and digital voter registration campaign that seeks to shift this cultural celebration to a month of action around voter registration and community organizing. For more information visit

About Voto Latino

Voto Latino is a nonpartisan organization that empowers Latino Millennials to claim a better future for themselves and their community. United by the belief that Latino issues are American issues and American issues are Latino issues, Voto Latino is dedicated to bringing new and diverse voices to develop leaders by engaging youth, media, technology and celebrities to promote positive change.  To learn more about Voto Latino, visit

About Mi Familia Vota

Mi Familia Vota Education Fund (MFVEF) is a national non-profit organization working to unite the Latino community and its allies to promote social and economic justice through increased civic participation. For more information visit:

About iAmerica

iAmerica is a source of empowerment for American immigrant families of all walks of life, providing the tools and support to be informed, inspire change and impact America’s future. For more information visit

SOURCE: Lambda Sigma Upsilon Latino Fraternity, Inc.


Founded on April 5th, 1979 at Rutgers University New Brunswick, New Jersey, Lambda Sigma Upsilon Latino Fraternity is the most culturally diverse Greek-letter organization that was founded as a Latino based fraternity. Since our inception, Lambda Sigma Upsilon has been dedicated to the support and empowerment of our communities through the goals of academic excellence, cultural awareness and diversity, community leadership, and a strong brotherhood. Lambda Sigma Upsilon is a recognized member of both the North-American Inter-Fraternity Conference (NIC) and the National Association of Latino Fraternal Organizations (NALFO) with over 60 chapters across the United States. For more information visit:

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